GoHighLevel vs ClickFunnels

GoHighLevel vs ClickFunnels

Not a day goes by when we don’t use marketing software to create outstanding campaigns and deliver results for our clients. So, it’s fair to say that we know a thing or two about finding the right software and platform to pull your marketing efforts together.

One of the questions we’re most frequently asked by marketing agencies and small businesses is which is better: GoHighLevel VS ClickFunnels?

In this comparison article, we’re going to look at the features of both platforms as well as their pricing, ease of use, and overall capabilities to see which is best. Both come with a decent set of tools for sales funnels, but they do have some fundamental differences that lead to a very clear winner. 

Spoiler alert: GoHighLevel is pretty unbeatable!

If you’re looking for an in-depth up-to-date review of GoHighlevel, go check out our GoHighLevel Review article.

Table of Contents

TL;DR Summary - GoHighLevel VS ClickFunnels

Yes, GoHighLevel is easily the best in nearly every way when compared directly with ClickFunnels. One is an all-encompassing marketing software, while the other focuses solely on funnels with automation and marketing tools available at a higher price… or just not available at all.

GoHighLevel is accessible around the world, including in the US and UK. With a range of price plans and features, it’s suitable for everyone from small businesses to large agencies. The range of available features can be a little intimidating at first, but once you’ve got the hang of it you’ll find that GoHighLevel saves you masses of money and time by keeping all your marketing software tools in one neat package.

We have been using GoHighLevel at HighThrive Digital for a few years now and we’re always impressed with the new features and updates that are frequently released. We can wholeheartedly recommend it with confidence.

Sign Up For Your  GoHighLevel 14 Day Free Trial Today…

Which Is Best For Marketing Agencies?

GoHighLevel is the best marketing software for agencies and it’s the software we personally recommend at HighThrive Digital. We migrated away from ClickFunnels to HighLevel in August 2019 and haven’t looked back.

GoHighLevel offers the most (and best) features that make it highly compatible and easy to integrate. ClickFunnels may be useful to the odd client here and there, but GoHighLevel is applicable and useful for all your clients. It’s the obvious choice!

The results of migrating for my agency:

  • Immediately saving us $1500+ every month on various software. That’s $18k+ per year remaining in my bank account! Check out the chart below for some of the possible savings.
  • Faster campaign roll-out for new clients. We are a niche-specific agency and by utilizing automation, snapshots, and custom values our new client campaign build-out timeframe has gone from a few days to a few hours!
  • Scaling my agency without costs spiraling out of control. The $297 plan allows unlimited sub-accounts, aka client accounts. Whilst the equivalent ClickFunnels plan limits you to 9 domains and if you’re using 1 domain per client, as you should be, that’s a limit of 9 clients before you must purchase another plan!
GoHighLevel will save you money

Side by Side Comparison


GoHighLevel Pricing Plan

GoHighLevel offers a 14 day free trial to start with, so when you’re testing it out for the first time it won’t cost you a penny.

When you’re ready to commit, there are 3 tiered base plans to select from:

  • Starter Account – $97/month – 1 business account with unlimited users
  • Freelancer Account – $297/month – unlimited business account with unlimited users
  • Agency Pro – $497/month – unlimited business account, unlimited SaaS, with unlimited users
GoHighLevel Pricing

All tiers include “basic” features such as CRM, pipeline management, website builder, email builder, standard integrations, etc. The first tier is best if you need marketing software to use for your business only. At $97 per month, this is a decent package. You get all the features you need to run your marketing seamlessly and from one platform. That’s definitely worth paying for.

The next tier up, the Freelancer Account, is excellent value for money. You have all the features you would get with the Starter Account to run marketing for your business and/or your clients. The price is $297 per month, but with unlimited sub-accounts for all your clients, it has a much higher value for money than the starter account.

Finally, the Agency Pro account is for pro marketing agencies who want all the bells and whistles to keep their clients happy. For $497 per month, you have all the features available through HighLevel plus the SaaS feature. This allows you to resell HighLevel to your clients, so they can manage their marketing through a platform with your branding and your price plans.

To summarise; the first tier is excellent value for money given the range of features for the monthly cost. The second and third tiers are brilliant for businesses and agencies, offering an amazing opportunity to boost ROI with unlimited accounts for your clients.

To make their plans even more flexible, you can take on additional subscriptions for HIPAA compliance and white-label features. If you want to cut the costs a little, pay for your plan annually too.

ClickFunnels Pricing Plan

ClickFunnels, on the other hand, aren’t so clear with their pricing. If you’ve visited their website, you’ve probably noticed that they shout about their 14-day free trial at every given opportunity… but a monthly price quote? Nope, they don’t highlight that!

After a little research, we’ve uncovered 3 price plans from ClickFunnels:

  • ClickFunnels Account – $97/month – 20 funnels, 1 subuser, 3 domains
  • ClickFunnels Platinum Account – $297/month – unlimited funnels, 3 subusers, 9 domains
  • Two Comma Club X ‘2CCX’ Account – $2,500/month – every feature offered by ClickFunnels plus exclusive content and coaching
ClickFunnels Pricing Chart

The ClickFunnels Account and ClickFunnels Platinum account have limits, which means there’s also a limit on the ROI you can get from them. You can only hook up 9 client domains to one account, for example, before you need to buy a whole new plan.

The Two Comma Club X is an elite club that gives you membership access to exclusive content, including 1-on-1 coaching calls. It’s priced at $2,500 per month, but you can also pay annually at $25,000. This payment tier is expensive and it’s designed to make you a master at ClickFunnels. You get weekly peer review hackathons, priority chat support, and unlimited funnels and pages.

But $2,500 per month still doesn’t buy you all the features GoHighLevel offers for $297! You still have a limit on sub users (10), domains (27), and payment gateways (27) ie. 1 per domain.

We haven’t had the pleasure of speaking with any 2CCX members and we can’t wholeheartedly recommend the club to any of our clients when you can get a better service from HighLevel at a lower cost.

The big difference here is that GoHighLevel focuses on offering unlimited packages so businesses and agencies have space to grow (and increase ROI). ClickFunnels packages have restraints, so if you were looking to use ClickFunnels for your clients, you’d need to buy new plans when you hit the domain limit.

Ease Of Use

We’re starting with ClickFunnels for this section because, in general, their platform is easier to use (but there’s a catch coming).

As an experienced advertising agency, we work with software like GoHighLevel and ClickFunnels every day, so for us – and any other marketing agency – either platform will be easy to use.

The general consensus is that ClickFunnels is very easy to use for beginners and small business owners. From our own experiences, we agree. It’s definitely easy to use, even if you have no experience with technology. It’s not as easy as hiring someone else to build sites and funnels for you, but it’s definitely cheaper and a good middle-road option.

Bear in mind that this ease of use comes with a big disadvantage: the platform is over simplified. We’ve had some success with our clients who wish to sell a single informational or digital product online. It’s also pretty good for creating a membership site (see more about this below). But if you have multiple products or a more complex business set-up, then it quickly goes from easy to frustrating.

The key takeaway is that ClickFunnels is easy to use… because there’s not much available. The features are limited, so you naturally have less to learn how to use. Once you’ve mastered ClickFunnels, it’s incredibly frustrating when you realize how limited you are.

On the other hand, GoHighLevel is a little trickier to use simply because they have so many features available. However, it’s easier to use in the long term. With all your marketing tools in one place, once you’ve learned the system you’re set! There’s no stress of learning how to use multiple complex marketing software and trying to integrate them all.

Don’t forget, GoHighLevel was designed with marketing agencies and businesses in mind, so it’s set up in a way that’s easy for busy agencies and marketing executives to navigate day-to-day.

Customer Support

GoHighLevel has a plethora of support and help features. If you run into a problem, the first place you should go is the Help Center for the “how-to” videos that are a real life-saver. They’re also great for helping agency clients use their new software, so you don’t need to personally explain every little detail over and over again

You have other options including Live Chat if you need a quick solution. If you have a more detailed dilemma or don’t need an immediate response, you can request a support ticket or book a 1-on-1 live support session on Zoom a day or so in advance.

There’s also a really helpful Facebook group network that we are personally hooked up with. We recommend joining the HighLevel Official Community group at least, so you can stay up to date with new features (they’re being added all the time). The Pro-Agency Group offers exclusive training for agencies too.

There’s also a really helpful Facebook group network that we are personally hooked up with. We recommend joining the HighLevel Official Community group at least, so you can stay up to date with new features (they’re being added all the time). The Pro-Agency Group offers exclusive training for agencies too.

ClickFunnels has a more extensive help center but fewer options if you need 1-on-1 support or advice from tech support. Their live chat support is available 24/5, Monday to Friday, and they have a ticket support system available 24/7, although you may have quite a wait before your concerns are addressed unless you’ve paid for priority support.

Funnel Building

ClickFunnels is the best funnel builder if you only want funnels. If you want a brilliant funnel builder that also handles every other aspect of online marketing, GoHighLevel is better.

From GoHighLevel, you have:

  • Unlimited mobile-responsive sales funnels
  • Completely customizable
  • Clone, share, and import funnels (even from ClickFunnels)
  • As simple as creating a form, hitting the “Funnel Builder” button, and using the drag and drop builder to bring it all together

From ClickFunnels, you have:

  • 20+ mobile-responsive funnels, depending on the plan
  • Pre-designed templates for different funnels
  • Some customization features
  • Share funnels
  • Very quick and easy drag and drop builder

ClickFunnels is all about creating sales funnels even if you’ve never built a website before, so they have numerous pre-designed funnels that you can make suitable for your brand with a drag and drop builder. It’s great for beginners, but if you’ve had experience creating a website before (even if it was just a WordPress or Shopify site) then you’ll find the customization features and flexibility lacking.

While ClickFunnels is all about convenience and pushing you to use a proven sales funnel, GoHighLevel allows much more customization at every stage. It gives you complete control over aesthetics and if you need to add custom code or tracking, you can do that too. What we really like about GoHighLevel is that it uses a similar drag and drop style builder, but when you need to customize a funnel for a very bespoke business plan, it can keep up with you and not even break a sweat. 

Website Building

When it comes to building a website (or websites), GoHighLevel is the best option. If having a detailed and well-structured website with custom pages and a kick-ass menu is important, then GoHighLevel is your only choice.

GoHighLevel has a website builder on the platform that gives you full control over customization. Add custom menus, surveys, membership areas… it’s all at your fingertips.

The problem with ClickFunnels is that their website building feature is severely lacking. They have a range of templates to choose from, but they’re all designed around a 3-page sales funnel. It may convert, but it doesn’t offer you (or your clients) any freedom. At the end of the day, your ClickFunnels website is going to look pretty similar to all the other ClickFunnels websites out there.

September 2021 Update: GoHighLevel is currently Beta-testing WordPress hosting. The team was given early access to some new Google CDN & certificate management tech that will enable them to host WordPress sites super fast and at scale. The currently planned go-live is Q1v 2022. So if you’re looking for fast WordPress hosting you will soon need to look no further than HighLevel. This is a big game changer and it’s fair to say we’re freaking out a little! 

Membership Sites

This is ClickFunnels’ comfort zone. Creating funnels to gain members or sell a digital/virtual service or product is what ClickFunnels was built for, really. They even have a dedicated membership funnel template you can drag and drop into your website. Add in your details and you could have a fully-fledged membership website set up in under an hour!

We do recommend ClickFunnels to our partners and clients if they only need a basic membership site that converts like clockwork. But once again, ClickFunnels is a bit too basic for marketing agencies and anyone who wants to build a more eloquent website around their membership funnel.

GoHighLevel may require more time and effort to build a membership site (it’s completely doable, but you don’t have a template to rely on like the one ClickFunnels offer) but it allows greater customization.

If you’re only focused on creating a membership site, go for ClickFunnels. If you want a membership site plus space to expand and a plethora of marketing tools alongside, go for HighLevel.

Email Marketing Integration

Email marketing continues to be an effective way to stay in touch and nurture your leads and existing customers. Both ClickFunnels and GoHighLevel offer you the website and funnel builders you need to gather customer emails and contact data (our preference is GoHighLevel’s form builder for this)… but when it comes to harnessing this data and automating email marketing, GoHighLevel is easily the better platform.

With GoHighLevel, an email builder and email automation are included in all packages. You can also customize multi-channel follow-up marketing, to reach out via email and text at the same time. You will need to get the full-featured GoHighLevel app for this, however. There’s also a nifty campaign/workflow feature, as well as segmentation and all the other tools you need to customize an email marketing plan. 

ClickFunnels does offer a fairly decent email marketing package too, but this is only available on the second tier – $297 per month. If you’re currently only using ClickFunnels for a single website or business, increasing your plan by $200 per month just to have access to email marketing tools is ridiculous. Most ClickFunnels customers opt to organize email marketing separately, as a result.

Both HighLevel & ClickFunnels require you to set up and integrate with a third-party SMTP server in order to send and receive emails. We use mailgun and it currently costs $35 to send up to 50,000 emails per month. Sendinblue and Google Workplace (aka GSuite) are also popular choices if you only need the SMTP server. As mentioned, most ClickFunnels customers opt to use third-party software for all things email marketing. This immediately increases the cost compared with SMTP only and only provides you with comparable email marketing capabilities to those included with HighLevel!


Customer Relationship Management is the key to your marketing and if you want success for your business, agency, or clients then you need a CRM system that can pull everything together. 

Think back to the first time you looked at Google Analytics – the amount of data that’s collected and organized on one platform is pretty intimidating. But having all that info in one place allows you to spot inconsistencies, measure success, and catch problems, not to mention monitor leads and improve customer retention! So, you need a good platform that can bring all your customer data and metrics together in one spot.

GoHighLevel fits this bill a lot better than ClickFunnels, particularly for marketing agencies. The insights and dashboard allow you to quickly see how your marketing is working in one place. Forget about having 100 different browser tabs and twice as many spreadsheets open at once.

Furthermore, if you opt for the higher pricing plans with GoHighLevel, then you can brand this CRM for your clients.

With ClickFunnels, the CRM is just focused on the performance of the funnel. Integrations with other marketing efforts don’t really tie in. It’s a decent system if you only have one business site, run by ClickFunnels, and you aren’t interested in expanding. For agencies, however, it’s too limiting.

Marketing Automation

GoHighLevel is a marketing automation platform. ClickFunnels is a funnel-building website with some automation features.

Oh, do you need more details?

The GoHighLevel workflow feature allows you to:

  • Monitor membership statuses
  • Align communications for:
    • Making appointments
    • Email marketing
    • SMS marketing
    • Direct calls
    • Social media messaging (incl. Facebook and Instagram)
  • Create conditions (e.g., Wait, Go-To, and Webhooks)
  • View, edit, and change CRM features listed above

In comparison, ClickFunnels allows some automation so long as it’s centered around the funnel you’ve built on their platform.

You can see analytics and try some marketing techniques, such as A/B testing, but when it comes to automating and streamlining your marketing efforts, only email automation is available (and only on the higher tier). If you want to automate and integrate other aspects of your marketing campaigns, be prepared to put the time and effort in.

Other Features

There are a host of other features to talk about when it comes to GoHighLevel, but unfortunately, we cannot compare these to ClickFunnels as the platform just doesn’t offer them. Here are some noteworthy features you’ll find exclusively on the GoHighLevel platform:

Reputation Management

This tool enables you to monitor and improve your business’s online reputation, especially on Google and Facebook. A bad review can make or break a business, particularly when it’s taking those first steps. This tool helps you combat that

Reputation management allows you to monitor reviews and social media, create responses, and automatically add any 3-star (or higher) reviews to your website.

Call Tracking

As part of the automated follow-up campaigns and workflows that you build, you can also implement call tracking to record important data. Call tracking data, including length, frequency, and revenue, is funneled back into the HighLevel CRM so you can incorporate it into the big picture and have a fuller idea of how successful your current call strategy is.

AI Conversation Bot

The AI conversation bot takes over SMS messaging for you, allowing your calendar to become booked up with calls and appointments without you even lifting a finger. AI and machine learning from HighLevel enable this effortless way to convert leads and keep up-to-date with your contact book.

We’ve tried and tested this feature – it’s easily one of our favorites.

And more...

  • Pipeline Management
  • App (great for managing calls and messages)
  • Automated On-Boarding
  • Client Portal
  • HIPAA Compliance
  • Smart Lists
  • Website Chat Widget
  • Calendar (or sync with your own Google Calendar)
  • Power Dialer
  • Call Recording
  • API Access
  • Reporting
  • Hundreds of integrations
  • …the list goes on.

If you’re curious to learn more about these features and how we use them as a marketing agency, read our full GoHighLevel Review article!

GoHighLevel Summary

In a nutshell, GoHighLevel is a platform rather than just a glorified sales funnel software (see ClickFunnels below). 

GoHighLevel – also known as just HighLevel – is a platform that aims to have everything you need in one place. It’s designed with marketing agencies in mind, so you instantly have access to all the good tools you need. That also means you can access tools that a small business might not be able to get elsewhere… or at least, get elsewhere without hours spent integrating a hundred different apps.

This is one of the biggest selling points for GoHighLevel. Not only is it time-saving and money-saving by having all your tools in one place, but it’s incredibly professional. 

If you want to use GoHighLevel to market your own marketing agency – you can do that.

If you want to use GoHighLevel for your clients – you can do that too. 

From the white label plan to the all-in-one CRM-style platform, GoHighLevel is one of those rare software platforms that can offer it all… and deliver. There’s no doubt your marketing needs (or those of your clients) will be met.

Pros of HighLevel

  • Plethora of features available on all payment plan tiers,
  • Plans suitable for businesses and agencies alike,
  • 1-on-1 customer support calls amidst many other options,
  • Complete control and customization over funnels and website design,
  • Integration with self-hosted domains, free SSL, and WordPress integration imminent,
  • Features designed especially for agencies, including SaaS white-label,
  • Automation for multi-channel marketing, including email, SMS, and call,
  • CRM incorporates all aspects of your marketing in one place.

Cons of HighLevel

  • Not suitable for blogging and bloggers,
  • It takes some time to learn how all the many different features work,
  • Not suitable for those with limited tech experience and know-how.

GoHighLevel is Best for…

Just in case we haven’t quite drummed it in enough, GoHighLevel is the best platform for agencies and small businesses who need the all-in-one type package. It’s one of the best “toolboxes” for any marketer and is accessible to both agencies and small businesses alike.

ClickFunnels Summary

Unlike GoHighLevel, ClickFunnels has a much narrower focus. That’s obvious from their mission statement.

“ClickFunnels: Enabling People To Grow Their Companies Through Sales Funnels”

ClickFunnels is all about building websites and sales funnels together. Anyone experienced in marketing will tell you that it’s a great idea and you definitely should be designing your websites in this way. So on that front, ClickFunnels is a decent marketing software that you could use.

The most prominent thing you’ll notice about ClickFunnels when you compare it to GoHighLevel is that it just lacks, well, nearly everything. ClickFunnels has a one-track mind – it’s not flexible when it comes to integration and you’ll need to take the initiative to organize a CRM, email marketing, etc. on the side.

Furthermore, ClickFunnels is entirely focused on sales. While selling your products or services is essential (whether you’re a marketing agency or small business) there are more intricate aspects to online marketing that ClickFunnels doesn’t address. This is clear by the sheer number of features missing when you compare the software side by side with GoHighLevel.

At the end of the day, ClickFunnels is an effective piece of marketing software and you could use it for your business. The real question is; with software like GoHighLevel also available is ClickFunnels even worth it?

Pros of ClickFunnels

  • Very easy to use, even if you’ve never built a website before
  • Brilliant selection of help videos and tutorials for beginners
  • Pre-built templates for funnels
  • Converts very well for simple membership sites/funnels
  • Offers email marketing automation

Cons of ClickFunnels

  • Price plans have limits on domains, funnels, sub-users, etc.
  • Very limited customization for funnels and web design
  • Limited domains and no self-hosting
  • CRM is limited to ClickFunnels only
  • Not designed for blogging
  • Lacks many features needed to run digital marketing successfully

ClickFunnels is Best for…

ClickFunnels could be used by a marketing agency, but from our experience, it just creates too much hassle. A marketing agency needs software with a larger capacity and more features that enable them to meet their clients’ marketing needs as well as their own.

Therefore, ClickFunnels is best for small businesses that only care about creating a sales funnel, and aren’t fussed about spending a lot of time and money integrating with other hand-selected software when they need to expand.


The overall winner of GoHighLevel VS ClickFunnels just has to be GoHighLevel. It’s a complete marketing software and platform that enables you complete control. If you want to be at the top of your game, it provides the tools to get you there. Meanwhile, ClickFunnels is a neat little tool for newbies to build successful funnels for their websites.

It’s not really a fair fight! Any way you look at it, GoHighLevel is superior to ClickFunnels for marketing agencies especially.

Sign Up For Your  GoHighLevel 14 Day Free Trial Today…

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